great history for one of the most successful fragrance brands of all time. charlie changed the world of perfume with a wink. an “a-to-z” brand stewardship is key in any revamping. plans for a limited-edition perfume launch are essential in recapturing the lead perfume position charlie once had. while charlie lost ground in the past […]
branding agency nyc
identity/branding: josh cellars brand asset development
color application to logo design. agency was tasked with creating a brand book for josh cellars taking into account the brands dna and history. the agency supplied josh cellars with specifically selected brand colors, typefaces, color application as well creating a range of “brand assets” specific to josh cellars. the agency then applied the brand […]
how we work
ceft and company was created not because we too wanted an agency, but because the agency we wanted didn’t exist. in other words, we wanted a think-tank with muscle, able to produce just about anything. it is perhaps too forward to say that ceft and company “is like no other agency” or that it is […]
editorial: 5 O’Clock Hero with photographer Russ Flatt
art direction by ucef hanjani. photographed by russ flatt. view all work for editorial / art direction.
