nike uses a special reflective material in their olympic line which is extremely difficult to reproduce in photographs and in print. due to ceft and company’s close working relationship with its partners the team worked extensively prior to the shoot with the photographer, crafting the lighting technique. furthermore tests and discussions whre conducted with their retouchers and printers in separation of the files and the blending of […]
nike 2012
press: nike london 2012 olympics etiquette book featured on the luxury hub
“ceft & company, a creative agency collaborated with nike recently to launch a hardbound book which is inspired by the 1950’s etiquette book. the models hannah holman and yuri pleskun are featured and their color photographs are captured by max farago with the help of creative director ucef hanjani. the book offers some style tips and etiquette to the olympic athletes of the US. the book is just launched exclusively for the athletes attending the 2012 olympics and the press focusing on proper conduct… …the impressive etiquette book illustrates how to wear iconic attires, the way of rolling sleeves of a blazer or tying nike scarf or on the nike trainer knotting your laces etc., which…
