remi fritsch business director and director of bespoke berluti, paris – france “ucef has an outstanding understanding of brand dna’s and founding stories, as well as a natural affinity with luxury brands. a strategic thinker, he brings tremendous value in early stages of brand strategy work. he is also able to source remarkable talent for […]
boutique ad agencies nyc
collateral: nike joga bonito with photographer mark borthwick in play beautiful
the words “joga bonito” translate roughly into the “beautiful game” and it was first uttered by none other than brazilian legendary footballer pelé. with world cup approaching, nike commissioned ceft and company for the creation of this booklet, showcasing street players from around the world, often sporting their own nike apparel augmented with nike’s latest […]
press: bruno magli’s premier fashion film 603: featured on models.com
bruno magli’s premier short film, 603 as featured on models.com. the film was directed by karen collins and features models heidi mount and matt clunan. ceft and company collaborated and advised on the idea stages and assisted in the post with edit, music and titling. the film is the first of its kind for the luxury fashion house, and surely paved the way for works to come. the film premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, introduced the new identity of the historic brand…
press: gatorade g series pro event as featured on jsd
“elite athletes eli manning and ladainian tomlinson joined top media and celebrities like p. diddy in new york city at an exclusive gatorade’s g series pro event. the event, conceived and produced by ceft and company new york, transformed a high-end Soho loft to dramatically communicate the premium quality of the new product line and capture the mindset of a pro athlete who thinks about sports performance 24/7. the party started rocking early with more than 100 guests including new york Jet players d’brickashaw ferguson, and jericho cotchery. for the past 15 years g series pro products have only been available to college and pro athletes until now as we offer them through our partnership with GNC and dick’s sporting goods.”
how we work
ceft and company was created not because we too wanted an agency, but because the agency we wanted didn’t exist. in other words, we wanted a think-tank with muscle, able to produce just about anything. it is perhaps too forward to say that ceft and company “is like no other agency” or that it is […]
editorial: Anti Graffiti with photographer Tony Hamboussi
in the process of ideation for the “street issue” of our magazine, there was discussion around which prominent graffiti artists in new york we should cover. the idea was apt, but rather cliche especially for an issue on such a topic. after long afternoons over coffee and research we settled on the idea of photographing […]
press: bruno magli’s premier fashion film 603 featured on smile
bruno magli’s premier short film, 603 as featured on smile. the blog gave the film an entire page dedication, featuring beautiful stills that are pieces to the enigmatic puzzle. directed by karen collins and featuring models heidi mount and matt clunan, the short was a catalyst for bruno magli, introducing their new identity as a brand. ceft and company collaborated and advised on the idea stages and assisted in the post with edit, music and titling. “…our involvement was really quite nominal and karen and max kibardin (bruno magli) really take the credit. we simply advised on the idea stages and assisted in the post with edit, music and titling… karen’s work on this film to me is elegant,…
press: bruno magli’s premier fashion film 603 featured in the quiet front
“i’m breaking my own rules here; i don’t accept any form of paid sponsorship or advertising on TQF so supporting another site’s sponsor seems real strange.” “i’m a fan of karen collins, and it’s nice to see her stepping up into short film.” bruno magli’s premier short film, 603 as featured on the quiet front. the cultural blog does not accept any form of paid sponsorship and has never posted a sponsored film, however, the blog breaks its own rules for this engaging piece of communication by director karen collins. featuring models heidi mount and matt clunan, the short was a catalyst for bruno magli, introducing their new identity as a brand. ceft…
press: bruno magli’s premier fashion film 603 featured on fashion copious
603 premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, introduced the new identity of the historic brand coinciding with the reopening of the historic boutique, bruno magli san marco 1302. ceft and company collaborated and advised on the idea stages and assisted in the post with edit, music and titling. “…our involvement was really quite nominal and karen and max kibardin (bruno magli) really take the credit. we simply advised on the idea stages and assisted in the post with edit,…
