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art directed nike

collateral: nike revolution inside lookbook and press kit

June 2, 2012 by ceftandcompany

the lookbook designed for nike was titled “revolution inside” which refers to nike’s revolutionary structural technology inside their form-fitting women’s top. this technology stabilizes the body, offering excellent support and minimized bounce. the art direction and design, not unlike nike’s technology, was based on function first. the CD containing media and information was placed front […]

Filed Under: Collateral, Nike, Product / Package Design, Retail Tagged With: art directed nike, ceft and company, ggl, nike fitness cardio running yoga, nike lookbook press kit, nike revolution inside, nike spring press kit, photographer alex freund, rbk, retail agency new york, south african model candice swanepoel, victoria's secret candice swanepoel

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