for this winter holiday, nike introduces their latest running gear suitable for all conditions. the apparel utilizes heat dispersion technology as well impressive reflective qualities that insure runner visibility and safety in the dark. the outer shells are of course rain and snow proof and yet deliver superior breath-ability. ceft and company new york collaborated […]
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Events: nike serena williams us open event in new york city
the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered by nike. the research and development was all done to keep athletes comfortably cool on the court, despite the controversial black outfits. in the 100+ degree heat of […]
PRODUCT/PACKAGE DESIGN: DOM PERIGNON LIMITED EDITION
dom perignon limited edition bottle and sleeve with a low tack, tear-off label, indicating the vintage data. the insulating metallic sleeve can be removed from the black anodized-steel base with the removal of the tear-off label and a gentle twist. the limited edition bottle comes with an elongated note card that elegantly drops upon the removal of the […]
events: nylon magazine denim issue launch event with actress olivia wilde
the pop inspired nylon cereal box design by ceft and company was handed out to the guests including the amazed actress olivia wilde. iggy may not have approved! gene simmons sent a representative. marvin jarrett and significant other were joined by designer jeremy scott along with patricia arquette and a host of others. the nylon […]
logo/identity: the california project
logo and identity design for the california project. the california project is one of several cross disciplinary creative efforts by brent haas. it seeks to create a series of limited production pieces that intend to question the relationship between man and object. the client asked ceft and company to create an identity that reflects this duality of […]
Product/Package design: le labo scented candles for ceft and company
scented as no other candle can be, by fabrice penot of le labo fragrances. featuring a soft matte rubber dipped glass base, used to stabilize the candles. soft-touch packaging labels hand-pressed in pure silver inks that are individually numbered. in collaboration with our good friends at le labo fragrances, we’re proud to share the final […]
product/package design: drakkar noir packaging design
the original package for drakkar noir fragrances by guy laroche. ceft and company’s updated design for drakkar noir via l’oreal’s luxury division. the cap from the original bottle was replaced with an integrated atomizer creating a streamline uni-body form. however the original and iconic drakkar noir bottle remained an asset, and in the process of redesigning this, it […]
collateral: supreme models special fashion week ss package design and production
all cards, carefully hand-wrapped in a white soft ribbon, prepare the expectation of the one who discloses it. excerpts from models.com – of the minute: “the new team at supreme was handed, earlier this year an abrupt and challenging task, which was to re-imagine one of the most extremely creative brands in modeling. their response […]
collateral: vidflow “music-video app” promotional products
custom made promotional guitar picks for with ‘taylor’… vidflows interim MC & CEO! vidflow does for our favorite music-videos, what spotify has done for music. vidflow is an elegant software developed for web and mobile devices, with additional curated channels by special guest such as DJ’s musicians, but more excitingly by cultural icons such as […]
product/package design: vidflow’s tylor portable speaker
the vidflow ‘tylor speaker’ is a portable mini speaker designed by ceft and company new york for vidflow, a music video streaming app from norway. as an extension of the vidflow music app design language, the speaker will boost the music video experience in a visual way that is consistent with the original desktop, tablet or […]
collateral: nike revolution inside packaging
individually wrapped and sealed, the packaging and collateral design and manufacturing for nike inc. by ceft and company. “revolution inside” refers to the nike’s revolutionary structural technology inside their form-fitting women’s top that stabilizes the body, offering excellent support and minimized bounce. view all work related to this project.
collateral: flow architech audiophile speakers
these are collateral pieces for “flow architech”, a new york based company with a focus on architecture and technology. the minimal logo and identity were featured in japanese design publication, pie books, and have been applied and created to work with c & c machines for application on material as well as for traditional print […]
collateral: nike brazil featuring loro piana cashmere capsule collection
when you open the kit, the first card introduces where the cashmere pieces were inspired from and the evolution of knits from 1958 to today. the exterior of the kit is perforated, giving the package a nice texture and feel prior to opening. specialty papers and processes where used in the production of the collateral. […]
collateral: nike revolution inside lookbook and press kit
the lookbook designed for nike was titled “revolution inside” which refers to nike’s revolutionary structural technology inside their form-fitting women’s top. this technology stabilizes the body, offering excellent support and minimized bounce. the art direction and design, not unlike nike’s technology, was based on function first. the CD containing media and information was placed front […]
collateral: nike be free material designed and produced by ceft and company
the art folio consisting of specially ordered paper with rubberized coating and blind embossing with fabric spine and metal aglet, custom eyelet and cord closure. the art folio, unlike a typical booklet would open to reveal twelve 23″ x 16″ limited prints of french art photographer denis darzacq. insert detail of the front folio. the […]
product/package design: flow architech speakers and logo application
the modified logo in application, for use on material such as corian and other similar materials. you can view the work created for flow collateral and flow identity. view all work related to this project.
content creation: nike warriors pro performance apparel
1 of the 100 numbered masks and custom kits created for the launch of the warriors campaign, designed and created by ceft and company for nike. each kit included a mask and a sample of the pro performance apparel by nike, detailed information about the campaign and a sample of the product. a sample of […]
collateral: nike root packaging and collateral
nike executives flew from all over the world with one purpose: to communicate with a singular voice at the core of one of the most relevant companies today. custom-made resin box which carries the digital booklet inside. the ready-to-go usb device for the wrist contains relevant information about the event. a paperless solution that matches […]
product/package design: nike serena williams box design
press kit for the launch of serena williams US and australian open. the press kit was given out during an event that ceft and company designed and produced. the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered […]
collateral: special invitation for nike’s maria sharapova event
sent to an exclusive list of fashion editors, this curious object was intended to be noticed in a pile of invites at vogue and other fashion publications. it is an invite like no other; by way of weight, size, and finish. elegantly handwritten and visibly exclusive, the invitation’s request was to meet tennis starlet maria […]
