pepsi co. reaches out to ceft and company for their GSP launch event. ceft and company created this influencer event in new york for a select 75 guests–from the press elite, bloggers, and the world of professional sports. ceft and company turned giorgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and life are inseparable. eli manning and ladainian tomlinson battled each other over a game of foosball, and diddy took the athletes route and climbed the eight floors of stairs in order to get to the party floor and lived to tweet about it. from the event, more than 100 stories were generated, including MTV, the wall street journal and…
maggie gyllenhaal lofty
press: la times highlights pepsi’s g-series pro event
“eli manning attended a gatorade g series pro bash in new york with NFL comrades including ladainian tomlinson and d’brickashaw ferguson. the athletes were treated to a tasting followed by foosball with about 100 guests at a loft in soho, where sean “diddy” combs made a cameo. we’re told that diddy–in an attempt to keep up with the sports stars?–skipped the elevator and opted to hike the eight flights of stairs to the loft space.” – the LA times ceft and company created this influencer event in new york for a select 75 guests–from the press elite, bloggers, and the world of professional sports. ceft and company turned giorgio deluca’s (of dean &…
press: gatorade g series pro event as featured on jsd
“elite athletes eli manning and ladainian tomlinson joined top media and celebrities like p. diddy in new york city at an exclusive gatorade’s g series pro event. the event, conceived and produced by ceft and company new york, transformed a high-end Soho loft to dramatically communicate the premium quality of the new product line and capture the mindset of a pro athlete who thinks about sports performance 24/7. the party started rocking early with more than 100 guests including new york Jet players d’brickashaw ferguson, and jericho cotchery. for the past 15 years g series pro products have only been available to college and pro athletes until now as we offer them through our partnership with GNC and dick’s sporting goods.”
