“elite athletes eli manning and ladainian tomlinson joined top media and celebrities like p. diddy in new york city at an exclusive gatorade’s g series pro event. the event, conceived and produced by ceft and company new york, transformed a high-end Soho loft to dramatically communicate the premium quality of the new product line and capture the mindset of a pro athlete who thinks about sports performance 24/7. the party started rocking early with more than 100 guests including new york Jet players d’brickashaw ferguson, and jericho cotchery. for the past 15 years g series pro products have only been available to college and pro athletes until now as we offer them through our partnership with GNC and dick’s sporting goods.”
pepsi
case study: PEPSI product launch efforts tally near 120 million impressions in just a few weeks
ceft and company created this influencer event for pepsi’s g-series pro in new york for a select 75 guests; including those from the press elite, bloggers, and the world of professional sports. the agency turned georgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and […]
events: PEPSI G-SERIES PRO – athletes only please! diddy crashes our influencer event in nyc
at the entry to the event, greeters offer the elevator or the stairs to the guests. a sign near entry to stairs reads “athletes” while the sign next to elevators reads “all others”. the guests had to choose and you’d be surprised how many chose the stairs, despite the presence of many high heels. live […]
