view the full ice sculpture installation here. this compilation of our work includes a few of ceft and company’s collaborations with nike, LVMH, pepsi, nars along with other international brands. the diversity in each production or event is as eclectic as the challenges we were presented with. if there is an overarching sense of “style” […]
PepsiCo / GSP
press: PEPSI g-series pro event featured in life magazine
pepsi co. reaches out to ceft and company for their GSP launch event. ceft and company created this influencer event in new york for a select 75 guests–from the press elite, bloggers, and the world of professional sports. ceft and company turned giorgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and life are inseparable. eli manning and ladainian tomlinson battled each other over a game of foosball, and diddy took the athletes route and climbed the eight floors of stairs in order to get to the party floor and lived to tweet about it. from the event, more than 100 stories were generated, including MTV, the wall street journal and…
press: la times highlights pepsi’s g-series pro event
“eli manning attended a gatorade g series pro bash in new york with NFL comrades including ladainian tomlinson and d’brickashaw ferguson. the athletes were treated to a tasting followed by foosball with about 100 guests at a loft in soho, where sean “diddy” combs made a cameo. we’re told that diddy–in an attempt to keep up with the sports stars?–skipped the elevator and opted to hike the eight flights of stairs to the loft space.” – the LA times ceft and company created this influencer event in new york for a select 75 guests–from the press elite, bloggers, and the world of professional sports. ceft and company turned giorgio deluca’s (of dean &…
film: PEPSI world cup viral spot with landon donovan of the u.s. dream team
here’s a look at an interview with landon donovan, of the LA galaxy and the US national team, where the biggest challenge posted was in persistence of patience. we wonder if that microphone is worth something now? leading up to the world cup, ceft and company new york created the above viral video for web […]
press: gatorade g series pro event as featured on jsd
“elite athletes eli manning and ladainian tomlinson joined top media and celebrities like p. diddy in new york city at an exclusive gatorade’s g series pro event. the event, conceived and produced by ceft and company new york, transformed a high-end Soho loft to dramatically communicate the premium quality of the new product line and capture the mindset of a pro athlete who thinks about sports performance 24/7. the party started rocking early with more than 100 guests including new york Jet players d’brickashaw ferguson, and jericho cotchery. for the past 15 years g series pro products have only been available to college and pro athletes until now as we offer them through our partnership with GNC and dick’s sporting goods.”
events: PEPSI G-SERIES PRO launches event in new york city for athletes and influencers
the event and other efforts gathered 119 million impressions, 81 million of them just from the one night new york event design and produced by ceft and company. ceft and company created this influencer event in new york for a select 75 guests–from the press elite, bloggers, and the world of professional sports. ceft and […]
case study: PEPSI product launch efforts tally near 120 million impressions in just a few weeks
ceft and company created this influencer event for pepsi’s g-series pro in new york for a select 75 guests; including those from the press elite, bloggers, and the world of professional sports. the agency turned georgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and […]
events: PEPSI G-SERIES PRO – athletes only please! diddy crashes our influencer event in nyc
at the entry to the event, greeters offer the elevator or the stairs to the guests. a sign near entry to stairs reads “athletes” while the sign next to elevators reads “all others”. the guests had to choose and you’d be surprised how many chose the stairs, despite the presence of many high heels. live […]
