“…the game faces presented in a 60-second commercial that began running yesterday on networks including CBS, ESPN, FOX and MTV are in the form of stark, even startling masks that are intended to personify the transformation of six professional baseball and football players from mild-mannered men into steely competitors.” the above mask was created by ceft and company as a PR tool for nike during the launch of nike’s warrior campaign. one hundred masks were produced complete with custom steel cases and were included in a kit with a sample of the pro performance apparel by nike, detailed information about the campaign and the product. the project was featured in numerous press…
nike warrior mask
press: nike work featured in pie books
“successful PR requires a great PR tool that is worthy of talking about” the above mask was created by ceft and company as a PR tool for nike during the launch of their warrior campaign. one hundred masks were produced complete with custom steel cases containing one of the numbered masks, a sample of the pro performance apparel, detailed information about the campaign and product as well as a custom kits created for the launch of the warriors campaign. the mask was featured in numerous press publications as well as on many news stations. the mask was even worn by a news announcer during a primetime broadcast. view all work related to this project. a “physical” invitation created by…
content creation: nike warriors pro performance apparel
1 of the 100 numbered masks and custom kits created for the launch of the warriors campaign, designed and created by ceft and company for nike. each kit included a mask and a sample of the pro performance apparel by nike, detailed information about the campaign and a sample of the product. a sample of […]
press: nike warrior mask featured in innovative promotions that work
objective) ceft & company was asked to develop an eye-catching press kit for a new line of apparel called Nike Pro Performance, gear that professional athletes wear under their suits to keep cool and dry. The kit had to work in tandem with the warrior theme developed for the campaign’s broadcast communications. audience) the press kit was hand-delivered to the general media to create awareness of the new line of apparel. a total of 100 kits were created, each individually numbered. concept) the design was based on the premise that athletes, like warriors, create something powerful and timeless, ceft & company looked toward historical references for inspiration. the mask, with its ability to protect and ward of enemies, became the primary element of communication in this promotional ensemble. with a slightly modern twist, the final look was based on warrior masks and asia and africa. message) the fiercest competitors put their game face on and suit up with nike pro. response) the press kit was quite successful, obtaining valuable air time from major broadcast stations such as ESPN, fox news, and CNBC. the striking kit also captured the attention of prominent print media; the new york times and the chicago tribute both ran pieces.
