the spot was inspired by the “work-kit,” a line of carefully designed modular workwear by white house black market. for this season, the line consisted of mainly black and white looks with the insertion of a single color…. red. the spot was shot accordingly and in just 2 days, on film, not digital, by swedish […]
Advertising
bts: whbm a musical odyssey featuring johan renck and coco rocha
ucef hanjani, creative director and founder of ceft and company with sandra ranke, sara ellison and director johan renck on set of the filming of “a musical odyssey”. director johan renck. view all work related to this project.
bts: whbm a musical odyssey from coco rocha’s tap rehersal
the amazing coco rocha rehearses with choreographer ryan kasprzak for the WHBM TV commercial directed by swedish director johan renck for ceft and company. the commercial was launched monday february 20th on network television and cable; including such channels and programs as ABC, access hollywood, extra, bravo and E!. see coco’s post on her site. […]
advertising: adore fashion campaign featuring model kate b
adore print advertising campaign with model kate b from next models. view all work for adore.
advertising: ibm blank screen campaign
ceft and company’s incredibly innovative and succinct advertising campaign for IBM and their blank screen initiative.
Advertising: Donald Pliner “The Art Of Fun” F/W Campaign Video
“the art of fun” F/W video – bts ceft and company new york has brought “the art of fun” to life once again for fall winter. this time, introducing the pliner brands latest designs through a playful video in an artistic gallery setting. inspiration from the unique brands latest designs resulted in a ceft and […]
Protected: advertising: diesel
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bts: adore fall / winter with model josephine skriver
on set with the lovely josephine skriver at pier 59. photography by karen collins & creative direction by ceft and company. view all work related to this project.
advertising: adore fall / winter campaign featuring josephine skriver
print campaign for japanese brand adore’s fall/winter 2011 campaign. creative direction by ceft and company, photographed by karen collins and featuring the exquisite model josephine skriver. view all work related to this project.
advertising: fashion campaign for danish designer camilla staerk
danish designer camilla staerk. limited edition rug by camilla staerk. the latest advertisement for camilla staerk by ceft and company.
advertising: adore fashion campaign featuring model patricia van der vliet
magazine and outdoor fashion advertising campaign for adore with dutch model patricia van der vliet. photographed by karen collins with hair stylist peter gray and makeup artist rie omoto. view all work for adore.
Protected: advertising: moët and chandon “endless possibilities”
There is no excerpt because this is a protected post.
press: krug campaign features in gallery design annual
the campaign for krug champagne was featured in the “world’s best graphics” gallery design annual’.
advertising: rolex print proposal
ceft and company was commissioned for the ideation of the advertising campaign for rolex intended for men’s fashion publications like GQ, the rake, vogue homme, monocle, WSJ magazine, and the like. under the tagline “our time is now” the focus of the campaign was less about achieving your ambitions, than what you do once you […]
advertising: japan’s premier brand TOTO in designer bathrooms
ceft and company partnered with japan’s premier brand in designer bathrooms, toto, for their communication needs. the project included product book designs, print visual art direction and photo shoot coordination. the visual campaign above included set ideation, design and production. toto products are used in premier hotels across the globe, from w hotels to four […]
film: nike be free campaign and imagery created by ceft and company
conceived and produced by ceft and company “when concept and imagery connect with a product, it produces advertising genius.” – s.garcia of graphic optimism. “throughout their lives, women are confined within spaces, garments and shoes that restrict the body’s natural movement. nike has created women’s training apparel and footwear that is lightweight and breathable, with […]
bts: adore fall / winter with models egle and ieva
on set for japanese brand adore with models egle tvirbutaite and ieva laguna for ceft and company’s shoot with photographer karen collins. view all work related to this project.
print: nike be free realization and production
for the spring/summer efforts on nike apparel, ceft and company engaged veteran french art photographer denis darzacq to create a series of magical and enigmatic images. the idea for the concept sparked from the apparel and the amazing technologies incorporated in the designs. it featured footwear that flexed and bent to simulate the feeling of […]
bts: Krug with Graydon Carter, David Lynch, Anjelica Huston, Buzz Aldrin and Jean Nouvel
le cabinet de curiosités short film includes interviews with director david lynch, editor-in-chief graydon carter, actress anjelica huston, astronaut buzz aldrin and pritzker prize winning architect jean nouvel. the film was created as part of the LVMH’s krug champagne communication effort and intended for use outside of france in various channels such as “le cabinet” […]
advertising: adore japan fall / winter campaign featuring egle tvirbutaite and ieva laguna
models egle tvirbutaite and ieva laguna were photographed by karen collins. the campaign was created for the japanese luxury brand by ceft and company new york. view all work related to this project.
advertising: target value print ads
view all work related to this project.
advertising: jaguar xk8 campaign
this campaign was concieved under the creative direction of ucef hanjani during his tenure at ogilvy & mather new york. this was one of the first campaigns for jaguar cars to conjure a sense of fashion and lifestyle to the brand. photographed across the united states and mexico, from snow capped mountains to white sand […]
press: kmart joe boxer ad makes it to the top 25 ad icons of all time
money and finance names its top 25 advertising icons of all time sitting next to iconic campaign characters such as the maytag repairman, wrigley’s doublemint gum twins, and the marlboro man is the kmart joe boxer man. the spot was art directed by none other than ceft and company co-founder, ucef hanjani in 2002 while at chiat day agency new york. vaughn lowery’s famous “boxer boogie” dance helped make joe boxer one of kmart’s most successful brand launches. by 2003, he was featured on aol finance’s top 25 ad icons of…
advertising: hennessy cognac campaign 2
“tomboy. appropriately complex. hennessy cognac.” “vegetarian. man-eater. appropriately complex. hennessy cognac.” “matchmaker. divorce attorney. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged cognac such as hennessy. the visual advertising campaign revolved around social settings that also embodied complex characters […]
advertising: hennessy cognac campaign 1
“wants a commitment. wants a creme brulee. appropriately complex. hennessy cognac.” “loves oliver. loves oliver. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged cognac such as hennessy. the visual advertising campaign revolved around social settings that also embodied complex […]
content creation: moet and chandon radio program by ceft and company
moet & chandon approached ceft and company for the creation and production of a radio campaign for their nectar imperial, specifically targeted at urban club-goers in their 5 key states. moet’s platform had always been in fashion and style with annual sponsorships of NY fashion week and the like. cielo club new york city, to […]
advertising: aliph’s jawbone ad extensions
ceft and company engaged with jawbone on an extraordinary advertising campaign. this version of the ad was one of the special executions created for use in key publications in the UK, france and the US. the idea was to create alternative solutions to the main campaign that were customized for certain publications. jawbone is a product […]
tv/films: joe boxer dancer tv commercial
under the art direction of ucef hanjani, this memorable joe boxer commercial for kmart was named one of adweek’s best spots. featuring actor vaughn lowery, the idea was that his happiness and dance moves come from the sheer joy of the joe boxer line being carried at kmart. view all work related to this project.
bts: SALVATORE FERRAGAMO SHOOT AT CHATEAU DE VOISINS
the ever present lions standing watch at châteaus and suburban homes alike. two lovely boys with ill-fitting suits on the wall of château-de-voisins. silver maserati-quattroporte. glen luchford in his standard bedtime garb. photographer glen luchford, art buyer producer and the amazingly lovely catherine mahe of 133 along with set designer jean-hugues de chatillon. model eugenia […]
film: creative director ucef hanjani discusses ferragamo campaign
on the set of salvatore ferragamo campaign shoot in france at le château de voisins. view all work related to this project.
advertising: Salvatore ferragamo single page executions
this image of eugenia volodina exiting the maserati qattroporte was based on an image of catherine deneuve. the idea of the women avoiding the camera was used throughout the campaign and in this case worked rather well as the bag became the focus and the culprit. this image has a good story to it… our […]
advertising: salvatore ferragamo campaign as it appeared in american vogue
view all work related to this project.
film: Stephen Knoll haircare TV commercial for Kose cosmetics
SKNY (stephen knoll new york) commercial for kosé corporation of japan. the luxury hair-care line was created by super-stylist stephen knoll who is arguably “the” hair stylist to the über-fashion world. aside from an a list of supermodel-clients, knoll finds time to cater to his #1 client, the intimidating anna wintour herself. ceft and company’s […]
advertising: bus shelters for San Francisco AIDS foundation program NXCH
“sharing (referring to needles) can kill you” – NXCH 888-48 YOUTH. “used ones (referring to needles) can’t be trusted” – NXCH 888-48 YOUTH. “is your rig (referring to needle/gear) new?” – NXCH 888-48 YOUTH. “always use new works” – NXCH 888-48 YOUTH. these ads were created under the art direction of ucef hanjani for the […]
advertising: Wild postings for San francisco AIDS foundation program NXCH
be selfish – NXCH 888-48 YOUTH. this was a direct message for those being pressured to do drugs to accompany their friends. death is not an option – NXCH 888-48 YOUTH. share this with someone you love – NXCH 888-48 YOUTH. “share” refers to sharing this number rather than a used needle. the wild postings, […]
content creation: tommy hilfiger online viral campaign
this campaign for tommy hilfiger jeans was the brainchild of creative director ucef hanjani and produced at kbp under his supervision back in 2002, way before viral campaigns had a name or became a category. the campaign at the time was referred to as the “tommy jeans unreleased cuts” and the idea was based on […]
