Ceft

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ceftandcompany

press: nike warrior mask featured in innovative promotions that work

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objective) ceft & company was asked to develop an eye-catching press kit for a new line of apparel called Nike Pro Performance, gear that professional athletes wear under their suits to keep cool and dry. The kit had to work in tandem with the warrior theme developed for the campaign’s broadcast communications. audience) the press kit was hand-delivered to the general media to create awareness of the new line of apparel. a total of 100 kits were created, each individually numbered. concept) the design was based on the premise that athletes, like warriors, create something powerful and timeless, ceft & company looked toward historical references for inspiration. the mask, with its ability to protect and ward of enemies, became the primary element of communication in this promotional ensemble. with a slightly modern twist, the final look was based on warrior masks and asia and africa. message) the fiercest competitors put their game face on and suit up with nike pro. response) the press kit was quite successful, obtaining valuable air time from major broadcast stations such as ESPN, fox news, and CNBC. the striking kit also captured the attention of prominent print media; the new york times and the chicago tribute both ran pieces.

logo/identity: alto soundwaves

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ceft and company designed the logo for alto soundwaves, a creative music studio. alto soundwaves has collaborated with an array of international composers and musicians from across the world. we have worked with them for a few projects in the past relating to music and sound. view all work for logo / identity.

press: nike be free featured my modern met

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let’s get light on our feet! for their spring/summer collection, nike released a new ad campaign be free by paris-based art photographer denis darzacq and director barnaby roper that shows how women’s training apparel and footwear can be lightweight, breathable, and comfortable. the photos show women floating through the air, free from their confined spaces that athletic garments and shoes typically place them in…

press: nike be free featured in carne mag

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ceft and company engaged with paris-based art photographer denis darzacq and director barnaby roper for the nike be free ad campaign. featured here in carne mag, an independent digital magazine that promotes a very select group of creatives from an array of disciplines. carne mag is global, hailing from both the united states and argentina.

press: nike be free featured in designcollector

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ceft and company’s nike be free campaign with art photographer denis darzacq and photographer/director barnaby roper landed in blogs around the world. it is featured here, in designcollector, an exclusive website providing a visual overdose of creativity to their international readers.

digital: website design and development for seed

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seed began as photography resource that introduced and fostered new and flourishing talent from around the world. ceft and company new york was commissioned to design and develop the website from naming and identity to design, and finally code and launch. the website was designed to be slick and simple with a powerful rotating engine […]

logo/identity: seed

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ceft and company was engaged in the creation of naming, logo design, identity and collateral for seed new york. the collection of work created for seed by the agency received numerous awards, including the prestigious graphis gold award and was reprinted in publications in US, japan, and china. you can review the collateral work as […]

PRESS: SEED IDENTITY SELECTED IN GRAPHIS DESIGN ANNUAL

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seed identity designed by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals. view all work related to this project.

collateral: hennessy cognac bar coasters

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custom-designed coasters in hennessy’s campaign blue signature color with words like flirt, stubborn, muse, klutz and instigator. the coasters were low key and curious enough to make you want to turn them over, thus “discovering” the brand rather than having them sell to you. consumers and bartenders loved the coasters, they exuded a level of […]

press: interview with ucef hanjani for shoot magazine

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having worked as a creative director on various accounts, it was quite refreshing to head off and start our own small creative office and work on our first tv shoot the way we always wanted it to be done, but never believed possible. in our first year, we landed our first tv campaign. the project came to us directly from japan, of all places, but it was a welcome adventure. our first meeting seemed like lost in translation, when we found our group smaller than we imagined, in a large conference room at the drake hotel surrounded by japanese executives and their many translators. after our presentation and a few weeks of waiting, the work began. we immediately sensed a difference. the core team was a group of respectful clients who appreciated the art of communication. they allowed us time to develop and foster the work. it was quite refreshing to see a genuine and mutual sense of admiration between the agency and client. although this should be the premise of every account, we all know too well that it usually isn’t. i think a large degree of this positive experience was due to the intimate size of the group involved in the process. our small number not only helped us focus, it allowed us to understand our client’s desires on a personal level. that awkward suspicion often channeled to the agency army of 12 account execs, three planners and six creatives at the other end of the table was absent. we were able to discuss strategic and creative issues openly, and challenge one another, and sometimes agree to disagree. the meetings weren’t a way to justify everyone’s salaries and how nice they were. the passionate meetings actually ended up changing the course of the project to a large degree, which again, is something quite rare in our business. it was one of the most pleasurable jobs i had ever worked on. finally, the outcome was something we and our clients could be proud of. so do yourself a favor, do your clients a favor, and do the ad world a favor—cut your meeting crew in half and then cut it in half again.

press: nike be free featured on fubiz

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nike’s ‘be free’ campaign by ceft and company new york, highlighted the work of art photographer denis darzacq and director barnaby roper. featured above on the multinational, paris-based website, ‘fubiz’ and a multitude of other websites, the campaign helped nike spread the work about their latest innovations, across the globe. ‘fubiz’ boasts a large fan base, and focuses on inspirational and original pieces of work relating to culture and design.

press: nike be free featured in feel desain

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ceft-and-company-ny-agency-press-nike-be-free-feel-desain

hailing the campaign as “incredible,” international blog ‘feel desain’ featured ceft and company’s nike be free campaign on their site with the utmost praise. working with art photographer denis darzacq and director barnaby roper, the agency achieved a new level of artistic heights for the global giant, nike. ‘feel desain’ is an online magazine featuring a diverse fan base. they partnered with top italian newspaper la stampa in 2010, to further expand their creative space.

collateral: hennessy cognac stickers / postcards

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these self adhesive labels/postcards were placed in various nightspots for all to take. this process became known as the “hennessy party” where guests would tag one another with labels bearing words like queen, pawn, teddy bear and corporate shark. on the back were instructions for the perfect hennessy sidecar beverage. this was just one of […]

press: creative review future stars of fashion with lee swillingham

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karen collins featured in creative review for her beautiful work with soma magazine. an interesting article featuring the photographer’s inspirations and otherwise. view all work for karen collins.

advertising: seagram’s 7 campaign “not that complicated”

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the “not that complicated” campaign line for seagram’s 7 was a nod to the unpretentious whiskey-drinker who prefers the simpler and not so complicated things in life. the campaign shows a series of images shot by a variety of photographers with obscure and hard to define imagery. complicated, unlike the seagrams american whiskey that is […]

CHOOSE LOVE…

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why do we want to stay in touch? well, to comply with GDPR consent requirements, we want to make sure you are still happy for us to send you our updates which are no more than 2-6 newsletters per year. we want you to stay in touch with us so we can keep you updated […]

the business of communication

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ceft and company was established in 2003. it was created to fill a gap in the industry and offer what until then was simply unavailable. from its start, the agency focused on communication and not mediums. their projects have spanned many genres such as: strategy & positioning, product & packaging design, television, digital & social […]

press: bruno magli’s premier fashion film 603 featured on smile

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bruno magli’s premier short film, 603 as featured on smile. the blog gave the film an entire page dedication, featuring beautiful stills that are pieces to the enigmatic puzzle. directed by karen collins and featuring models heidi mount and matt clunan, the short was a catalyst for bruno magli, introducing their new identity as a brand. ceft and company collaborated and advised on the idea stages and assisted in the post with edit, music and titling. “…our involvement was really quite nominal and karen and max kibardin (bruno magli) really take the credit. we simply advised on the idea stages and assisted in the post with edit, music and titling… karen’s work on this film to me is elegant,…

press: bruno magli’s premier fashion film 603 featured in the quiet front

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“i’m breaking my own rules here; i don’t accept any form of paid sponsorship or advertising on TQF so supporting another site’s sponsor seems real strange.” “i’m a fan of karen collins, and it’s nice to see her stepping up into short film.” bruno magli’s premier short film, 603 as featured on the quiet front. the cultural blog does not accept any form of paid sponsorship and has never posted a sponsored film, however, the blog breaks its own rules for this engaging piece of communication by director karen collins. featuring models heidi mount and matt clunan, the short was a catalyst for bruno magli, introducing their new identity as a brand. ceft…

press: bruno magli’s premier fashion film 603 featured on fashion copious

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603 premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, introduced the new identity of the historic brand coinciding with the reopening of the historic boutique, bruno magli san marco 1302. ceft and company collaborated and advised on the idea stages and assisted in the post with edit, music and titling. “…our involvement was really quite nominal and karen and max kibardin (bruno magli) really take the credit. we simply advised on the idea stages and assisted in the post with edit,…