Ceft

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ceftandcompany

case study: PEPSI product launch efforts tally near 120 million impressions in just a few weeks

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ceft and company created this influencer event for pepsi’s g-series pro in new york for a select 75 guests; including those from the press elite, bloggers, and the world of professional sports. the agency turned georgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and […]

events: PEPSI G-SERIES PRO – athletes only please! diddy crashes our influencer event in nyc

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at the entry to the event, greeters offer the elevator or the stairs to the guests. a sign near entry to stairs reads “athletes” while the sign next to elevators reads “all others”. the guests had to choose and you’d be surprised how many chose the stairs, despite the presence of many high heels. live […]

collateral: nike serena williams card design

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ceft and company designed and produced the press kit for the launch of serena williams’ US and australian open. these cards were stacked in a small white box and handed out during the 04′ US open. each card introduces a part of their new line, revealing the technology behind the moisture repelling, highly breathable fabrics […]

collateral: gallery brochure and artist booklet design

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design and production of the booklet that was translated into english and german. non-bound and folded to display artists hadi tabatabai and nelleke beltjens with an essay by peter lodermeyer. view all work related to this project.

product/package design: nike serena williams box design

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press kit for the launch of serena williams US and australian open. the press kit was given out during an event that ceft and company designed and produced. the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered […]

product/package design: oscar de la renta body fragrance design proposal

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not unlike ralph lauren, oscar de la renta had a huge opportunity to go into the consumer market with a chic yet accessible body fragrance. polo did so very successfully, opening the doors for similar brands to enter into this broad market. ceft and company designed the packs using available and existing market components.

advertising: fusion beauty’s illumifill & lipfusion campaign with kim kardashian

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kim at the launch of fusian illumifill. photographed at milk studios in los angeles with photographer fredrik reshew, the advertising campaign for fusion’s illumifill & lipfusion featured socialite kim kardashian. noticeably, without her now husband kanye west. view all work for beauty / fragrance.

advertising: SKNY for KOSÉ Japan

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print advertising for haircare products designed by celebrity hair stylist stephen knoll for kose corp. of japan. the print advertising campaign was photographed by josh jordan. the television commercial produced by the agency accompanied this print ad for the japanese market. view all work for beauty / fragrances.

digital: Karen Collins website development

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website development and design for fashion photographer karen collins. the original flash website can be viewed here. view all work for karen collins.

digital: adore website

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ceft and company new york was commissioned to design and develop adore’s website from naming and identity to design, and finally code and launch. view all work for adore.

collateral: ohio 65 objects for the unsettled

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there are few projects more fun than those for friends and family. ohio 65 is the brainchild of our dear friend brent haas, international hair stylist, founder of space project and ex-creative director of architects and heroes. ohio 65 was haas’ answer to the overcrowded and financially-polluted world of products. back to the basics with […]

press: nike considered featured on trashbag aesthetics

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“on tuesday nike unveiled new plans to help mother earth. nike’s new nike considered design plan is to have all apparel, footwear, and sports equipment meet environmentally friendly standards for all footwear come 2011. the same goes for nike apparel by the year 2015, along with equipment by 2020. nike’s agenda is to cut waste of their global footwear supply by 17% and raise the use of environmentally preferred materials by 20%. nike’s mark parker reports to WWD: ‘i see potential for us to be a game changer….this is good for our shareholders, our consumers, and ultimately, our planet.’“ the blog trashbag aesthetics reports on the nike considered campaign and its…

press: nike considered featured on treehugger

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“…because of its size and influence, any change that nike makes has enormous leverage in the rest of the marketplace. they set the standard that others follow….and implementing considered design into all their footwear, as is projected…will substantially reduce the volume of toxic solvent adhesives that factory workers and waterways have to cope with. nike has also, inadvertently seeded some deeply green companies….not to mention that bill bowerman, co-founder of nike, helped the world’s first environmental footwear company, deja shoe, get up and running.” the nike considered campaign is featured on treehugger.com, an environmentally conscious website. the campaign is called a…

press: the daily green on nike considered

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“…part of the process has been developing the in-house considered design index, which vogel said was organized around the principals of selecting ‘environmentally preferred materials,” receding waste, using less-toxic solvents and spurring innovation. in a theme that has been echoed by many businesses who have sampled going green, vogel said once you start on the sustainable path you discover how infectious it is, and want to keep learning more and becoming even more eco-friendly.” the daily green, “a consumer’s guide to the green revolution” writes up the nike considered campaign, determining whether or not the tremendous entity that is nike is truly dedicated…

press: nike considered unveiling new products

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“nike inc unveiled a line of more eco-friendly products on tuesday which aim to use more sustainable, recyclable materials that should also translate into better profit margins for the future. that strategy will help the world’s largest maker of athletic shoes and apparel keep its stride as consumers worldwide cut back on spending on worries about a deepening financial crisis, its top executive told reuters.” nike considered unveils their new campaign featured in stv online discussing their usage of recyclable materials and environmentally friendly products. the creative design for the project and the launch event was executed by ceft and company new york. the event’s interior,…

press: nike considered in freshness mag

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“whether it be in the political arena, business circle, or social gathering, the current hot topic is to think green and how to implement these green ideas into our daily lives. so to reaffirm their commitment to the sustainability initiative, nike today debuted the company’s next major step in its evolution with nike considered design – an ambitious expansion based on the principles behind its already popular nike considered product line.” ceft and company was assigned the design production and location sourcing of the nike considered event in nyc. the event was to focus on the environmental leadership programs at nike and the future plans for greener production. the 57th floor…

nike environments: space and retail design proposals

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proposals and ideations for various nike spaces as envisioned by ceft and company. above the display of the launch event for nike speed, along with proposed hedge labyrinth entry way. view all work related to this project.

editorial: big magazine

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big magazine, is the prestigious art & design and fashion magazine that collaborates with the best creative talent globally. previous issues were designed by creative giants such as, peter saville, marc atlan, david carson, doug lloyd (lloyd and co), swillingham & spalding. big magazine’s big report featured a series of spreads from elite global creatives […]

advertising: adore intimates

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campaign proposal aimed at expanding the brand’s ready-to-wear fashion line. the lingerie campaign focuses on double page advertising inserts, using inspiration from the ready-to-wear and translating the material and designs into lingerie. view all work for adore.

awards

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ceft and company has been awarded the following: the obie for best in show, obie for best campaign, obie for best outdoor, silver effie award, art directors club annual silver, san francisco show 8’s editoral silver award, san francisco show 9’s advertising silver award, APG gold, clio, RAC, graphis gold, SXSW interactive finalist, and two […]

content creation: spaceprojekt spacescent 02

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this was the travel companion of the original spaceprojekt scent 01 and its mammoth presence. ucef hanjani was at the time the creative consultant on spaceprojekt and recommended fuse to be commissioned to design the original bottle. the travel scent was sold online at spaceprojekt’s online store, as well as in other specialty stores in […]

advertising: adore fashion accessories campaign featuring model reid kastyn

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photographed by glen luchford, two models were used and repeated in post to create this series of ads. this created a thread from ad to ad for adore’s debut hosiery line. view all work for adore.

advertising: adore japan fall / winter campaign featuring ali michael

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print campaign for japanese brand adore’s fall/winter campaign featuring model ali michael, photography by glen luchford, and creative direction by ceft and company. view all work for adore.

collateral: special invitation for nike’s maria sharapova event

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sent to an exclusive list of fashion editors, this curious object was intended to be noticed in a pile of invites at vogue and other fashion publications. it is an invite like no other; by way of weight, size, and finish. elegantly handwritten and visibly exclusive, the invitation’s request was to meet tennis starlet maria […]

how we work

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ceft and company was created not because we too wanted an agency, but because the agency we wanted didn’t exist. in other words, we wanted a think-tank with muscle, able to produce just about anything. it is perhaps too forward to say that ceft and company “is like no other agency” or that it is […]