“revlon’s charlie new design packaging by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals.”
ceft and company new york
digital: nars cosmetics “makeup your mind” contest facebook app
ceft and company’s award winning social media campaign for NARS also included a custom fangate on facebook that encouraged users to “like” the NARS facebook page in order to get inside. once there, a custom app allowed users to see the “live feed” of top candidates from the NARS “makeup your mind, express yourself” contest. the contestants sat […]
press: whbm alter ego tv commercial featured in lucky magazine
“coco rocha has been cast by white house black market to bust some moves in previous seasons–but this time she’s not alone. well, okay–technically, she is. the brand’s fall 2012 campaign features the model in a pose-off against herself, wearing office-appropriate outfits on both sides of the battle. after watching the video a few times, though, we still couldn’t decide on a clear winner. both versions of the copper-haired model look really good–and they’d definitely out-dance us….“ – alison syrett, lucky mag following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience…
print: nike white label lookbook with martien mulder
six spreads from the lookbook designed and produced by ceft and company for nike. photographer martien mulder was chosen for the 3 day shoot, while kenji toma was selected to shoot the still visuals. the line included nike’s exclusive white label and skateboard lines which are targeted to a more chic and forward international audience. […]
press: creative director ucef hanjani at refinery 29
“currently, i’m obsessed with my (twins) little tullia and vera, mastering erik satie’s trois gymnopédies on my acoustic before i turn 90, receiving my wenge-wood knives order from dean & deluca catalog, my new nike air force ones, my newly rediscovered violent femmes album…” – refinery 29
press: ucef hanjani in the new yorker magazine volume 05
co-founder and creative director, ucef hanjani, photographed in the new yorker magazine for from new york portrait.
bts: on set with photographer max farago for nike 2012 london olympics
hannah holman in US flag scarf. photographer max farago (purple magazine) was commissioned for the visual language. ceft and company creative director ucef hanjani with nigel powell and nate tobecksen of nike. yuri pleskun in between takes. on set for our latest collaboration with nike – a 50’s inspired etiquette book intended for the press […]
product/packaging design: revlon charlie peach passion
peach passion limited edition body spray packaging design by ceft and company for revlon charlie for phase II of packaging work for revlon we created a range of 12 body sprays (see body spray range) and 4 eaux de toilette (see EDT work here) in various colors and scents… however the time came to create a […]
press: whbm the heart of workwear TV commercial featured on fashion gone rogue
“she has moves – coco rocha is back once again for the spring 2013 campaign film from fashion label white house black market. photographer and director ellen von unwerth captures the canadian beauty in work-wear ready looks. coco brings a sense of vibrancy and freshness to an otherwise static work environment with her dancing.” – joanna, fashion gone rogue white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the series of the…
press: whbm the heart of workwear tv commercial featured on pop sugar
“everyone has co-workers who are a little cuckoo, but no one has a co-worker like coco. in her third commercial for white house black market, rocha shows off her signature dance moves — and engages in some fun workplace shenanigans — while her colleagues in a quiet office pay no mind. watch as rocha spins, slides, and tosses papers in this latest video, directed by ellen von unwerth under the creative direction of ucef hanjani.” – christina perez, pop sugar white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing…
Protected: advertising: diesel
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press: ucef hanjani, founder and creative director, ceft and company
“hanjani has been the mastermind behind some of modern history’s best known advertising campaigns, including those produced for jaguar, target, and nike. in 2003, he started his own boutique agency, ceft and company, which has produced campaigns for ferragamo, krug champagne, and fendi, to name a few.” -amy…
press: nike london 2012 olympics etiquette book featured on limite magazine
“winning is good, but looking good as you win is kinda important too. nike released this tongue-in-cheek style guide for american athletes, which provides tips on how to wear the brand’s apparel during appearances on the medal stand or around the olympic village. the hardbound volume, developed in partnership with creative agency ceft and company, is a throwback to earlier handbooks that doled out fashion advice alongside proper etiquette and conduct. the book’s chapters feature line illustrations accompanied by slightly over the top prose, as well as the color photography of max farago, providing detailed instructions on everything from how to avoid unsightly t-shirt creep from beneath your team…
Protected: advertising: moët and chandon “endless possibilities”
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press: krug campaign features in gallery design annual
the campaign for krug champagne was featured in the “world’s best graphics” gallery design annual’.
news: ceft and company engages in nike project for the 2012 london olympics
the iconic flyknit racer is one of nike’s most eco-friendly products to date. featuring designs by HTM, it utilizes a technology incorporating fibers and yarns in strategic positions to create a featherweight second skin for runners. ceft and company new york will be involved in the creation of visuals and material for the 2012 london […]
press: nike work featured in pie books
“successful PR requires a great PR tool that is worthy of talking about” the above mask was created by ceft and company as a PR tool for nike during the launch of their warrior campaign. one hundred masks were produced complete with custom steel cases containing one of the numbered masks, a sample of the pro performance apparel, detailed information about the campaign and product as well as a custom kits created for the launch of the warriors campaign. the mask was featured in numerous press publications as well as on many news stations. the mask was even worn by a news announcer during a primetime broadcast. view all work related to this project. a “physical” invitation created by…
digital: content and qr codes created by ceft and company for nike
user scans the qr code with mobile device to play product video. see one of the 6 videos below. six short clips created for nike by ceft and company during nike’s event in NYC, allowing users with iphone and other smart phones to tag and view the content for the launch of nike women’s apparel. […]
editorial: supreme models for v magazine 73
ceft and company design and editorial contribution to v magazine for supreme models. “under new direction as of the spring of 2010, and with a client roster made up of some of the most sought after models working today, supreme management’s focus is on discovering new talent and trasforming them into working superstars. the agency’s […]
Product/package design: Revlon’s Charlie all white holiday gift pack
charlie white-on-white holiday gift pack. “the right attitude will get you everywhere…” “… here are three to start with, chic, black, and pink” holiday gift packaging for charlie fragrances intended for the UK market. the packaging utilizes pearl-finish foil, along with emboss and deboss patterns, to create a clean white-on-white gifting item for the holidays. […]
press: ceft and company featured in the international design yearbook
ceft and company’s work for the nike considered campaign as featured in the prestigious international design yearbook. view all work related to this project. ceft and company’s work on logo/website design for seed as featured in the prestigious international design yearbook. ceft and company was engaged in the creation of naming, logo design, identity and collateral for seed new york. the business cards were waterproof stickers in disguise, serving a double purpose. once the information on the card was transferred into ones contacts, the cards took on an afterlife as a sticker displaying the company logo and the company’s website. the circular (seed) motif was used throughout the identity…
press: maria sharapova nike event invitation featured on design and design
ceft and company surpassed expectations with the invite for maria sharapova’s dinner announcing her professional relationship with nike. the physical invites were created to ensure they would be noticed, and were hand-delivered to key fashion editors in new york. the purpose was to meet maria sharapova and get to know the two sides of her story, the beautiful stylish maria, and the incredible and competitive tennis star that she is. the unusual invite brought in at least four times as many guests as nike had initially anticipated. the RSVP was so successful, nike extended the engagement to accommodate the interested parties. what’s more, is that the overwhelming success prompted nike to use the…
press: charlie packaging featured in the dieline
quotes from the dieline: “the relaunch program encompasses; positioning, exclusive distribution, naming, scent creation, packaging design and a flagship limited edition bottle that will be introduced across a 3 years plan and had begun in 4th quarter of 2013. in it’s phase 1, the packaging of charlie eau de toilettes and body fragrances was completed and the products are planned for distribution in the later half of q1 starting with the uk market…” “charlie was a fire starter. she did things her way. charlie was credited for many firsts, such as: first cosmetics company to feature an african american woman in it’s advertising, and the first fragrance advertising to feature a women…
press: nike metro poster selected in graphis design annual
nike dance poster design by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals.
press: our men’s fragrance product design for V&R featured in gallery design annual
viktor & rolf men fragrance product design featured in the ‘world’s best graphics gallery magazine’.
press: net-a-porter beauty event as featured in fashion bomb daily
“beauty isn’t really my bag, though i’m starting to dip my toe in it because it’s fun, attainable, and let’s be honest: who doesn’t like to shine? i was invited to net-a-porter’s beauty anniversary yesterday, and in addition to taking snazzy pix like the one below, i was able to find out about a few fabulous products that i’ll have try out soon. i don’t do nearly enough beauty posts, but i might just get it started! these fun pictures are the brainchild of ucef hanjani of ceft and company. he basically created a room where the chair and bags were on the ceiling. we walked in and posed. then the camera flipped us upside down. cool, right?”
bts: Krug with Graydon Carter, David Lynch, Anjelica Huston, Buzz Aldrin and Jean Nouvel
le cabinet de curiosités short film includes interviews with director david lynch, editor-in-chief graydon carter, actress anjelica huston, astronaut buzz aldrin and pritzker prize winning architect jean nouvel. the film was created as part of the LVMH’s krug champagne communication effort and intended for use outside of france in various channels such as “le cabinet” […]
press: nike metro posters featured on design and design
top image: “the dance” poster designed by ceft and company featuring photographer ryan mcginley and icelandic artists shoppy a.k.a. hrafnhildur arnardottir. this was one of ryan mcginley’s first commercial projects prior to w magazine editorials and levis campaigns. shoppy created elaborate, bold yet feminine work for nike women’s line. the poster accompanied booklets and other collateral pieces created for the editors and guests. (a little fun trivia on shoppy, she uses that name because somebody once misheard her name as “shoplifter”.) design and design is an online community dedicated to design, operated by other designers. this is what the industry aspires to and considers relevant….
press: lancôme posters featured on design and design
design and design is an online community dedicated to design, operated by other designers. this is what the industry aspires to and considers relevant. we are pleased to be featured and a part of that community. view all work for lancome.
press: the alternative pick magazine features ceft and company new york
in today’s fast-paced, time-conscious world, many have forgotten the power of one-on-one client collaboration. when assignments get saturated in committee politics and red tape, an overabundance of uninspiring and mediocre print, broadcast, and electronic communications floods the marketplace. after more than 10 years, ucef hanjani just got tired of the heavy-handed bureaucracy of agency work and sought to build a high-end, luxury-driven creative office that provides a more personal, hands-on approach with clients. by taking a leap of faith, the former creative director moved out of the agency rat race and started his own venture. a small, but very active, new york based firm, entitled ceft and company, was…
product/package design: joto sake entry level single shots
ceft and company teamed up with joto sake to create these economical and innovative package designs for their entry level sakes. view all work for product / packaging design.
press: flow identity development and design featured in pie books
tokyo, japan: pie books publishes the work in progress and final results of the flow architec logo and identity design created by ceft and company new york. the book, aptly titled “work in progress: graphics for visual presentation” focuses on inspirational designs from across the world and gives us a glimpse at the inner workings of design and conception. pie books is credited with numerous award winning design books showcasing the international design community and features some of the industry’s elite. ceft and company engaged in logo design and identity for “flow architech”, a new york based company with a focus on architecture and technology. ceft and company designed collateral…
press: adore campaign starring model tanya dziahileva featured on view on fashion
“sofia sanchez and mauro mongielo took the photos for this adore ad campaign. the project was done by new york agency ceft and company, with creative direction by ucef hanjani & the art direction by kim norcott and pierre jeand’heur. and the model is tayna d, from the agency marilyn.“ ceft and company teamed up with japanese fashion brand adore for their spring/summer campaign featuring model of the moment, tanya dziahileva. the soft undertones and pastel colors provided a perfect backdrop for the brand’s new seasonal looks. ceft and company was engaged in the ideation, shooting and art direction of the campaign. view all work related to this…
press: adore spring / summer campaign with model siri tollerod featured on welovead
the lovely siri tollerod in ceft and company’s layouts for the spring/summer 2012 campaign for japanese fashion brand, adore. welovead featured the campaign on their site, featuring photography by karen collins and the creative direction of ucef hanjani. view all work for adore.
advertising: jaguar xk8 campaign
this campaign was concieved under the creative direction of ucef hanjani during his tenure at ogilvy & mather new york. this was one of the first campaigns for jaguar cars to conjure a sense of fashion and lifestyle to the brand. photographed across the united states and mexico, from snow capped mountains to white sand […]
press: nike be free featured on graphic optimism
throughout their lives, women are confined within spaces, garments and shoes that restrict the body’s natural movement. for spring/summer, nike has created women’s training apparel and footwear that is lightweight and breathable, with minimal distraction and superior comfort. collectively, they lift women into an elevated state, so they can be free. photography was captured as a collaboration between nike and paris based art photographer denis darzacq, renowned for his work within street photography and fine art. the campaign was developed by ceft and company.”
