genyouth foundation’s aim is to reduce childhood obesity across the united states. led by renowned news anchor alexis glick, the genyouth foundation website and its animated child-friendly content were created by the agency to welcome children, while providing serious and mindful content for the board of education and philanthropists alike. the logo, identity, brand turf, […]
ceft and company new york
collateral: nike root packaging and collateral
nike executives flew from all over the world with one purpose: to communicate with a singular voice at the core of one of the most relevant companies today. custom-made resin box which carries the digital booklet inside. the ready-to-go usb device for the wrist contains relevant information about the event. a paperless solution that matches […]
press: gatorade g series pro event as featured on jsd
“elite athletes eli manning and ladainian tomlinson joined top media and celebrities like p. diddy in new york city at an exclusive gatorade’s g series pro event. the event, conceived and produced by ceft and company new york, transformed a high-end Soho loft to dramatically communicate the premium quality of the new product line and capture the mindset of a pro athlete who thinks about sports performance 24/7. the party started rocking early with more than 100 guests including new york Jet players d’brickashaw ferguson, and jericho cotchery. for the past 15 years g series pro products have only been available to college and pro athletes until now as we offer them through our partnership with GNC and dick’s sporting goods.”
press: ucef hanjani featured on generic surplus style profile
Name: ucef hanjani Age: old enough Title/Job: founder and creative director at ceft and company new york Describe your style in five words: erik satie meets sergio leone What are you currently wearing? white jeans by marc jacobs, my old white cotton button down shirt by helmut lang, no socks, my white generic man naval […]
content creation: moet and chandon radio program by ceft and company
moet & chandon approached ceft and company for the creation and production of a radio campaign for their nectar imperial, specifically targeted at urban club-goers in their 5 key states. moet’s platform had always been in fashion and style with annual sponsorships of NY fashion week and the like. cielo club new york city, to […]
press: nylon denim event starring olivia wilde featured on guest of a guest
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“chris pine, samantha ronson, nicky hilton and more join hosts olivia wilde and marvin scott jarrett at skybar to celebrate nylon’s august denim issue.
where: skybar who was there: olivia wilde, nicky hilton, paris hilton, samantha ronson, chris pine, patricia arquette, jeremy scott, allison melnick, patrick fugit, amanda luttrell garrigus, dani stahl, stephen bishop, tyler blackburn rob mayes, marvin scott jarrett, jaclyn jarrett, josh henderson, gillian zinser, george kotsiopoulos, liam mcintyre, dawn olveri, brea grant. other details: in honor of the august denim issue, nylon teamed up with volcom to throw one of their many issue parties hosted by cover girl olivia wilde. a young mix of l.a.’s fashion set, music peoples, actors and general scenesters turned out of the outdoor soiree under the stars at skybar where they swilled and mingled to the tunes of dj lindsay luv and dj adam 12. as you may have gathered, power was restored after the outage the night prior along sunset strip that forced skybar to cancel their mondrian sessions live performance by cults (don’t worry, we hear they’re rescheduling for the fall) so the music was bumping throughout the poolside fete.”
press: charlie new packaging as featured on carton magazine
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“toute première fragrance lancée mondialement par revlon en 1975, l’historique charlie s’offre une nouvelle jeunesse orchestrée par l’agence new-yorkaise ceft and company.
ce parfum revlon vous dit forcément quelque chose ! affublé d’un prénom féminin, ce floral sensuel (mêlant vanille, santal, mousse de chêne, oeillet, jacinthe ou encore pêche) est le symbole même de toute une génération. charlie finalement, c’est cette femme active américaine : une business woman toujours nickel, le brushing impeccable et les mains for ever glissées dans les poches de son pantalon. une vraie petite révolution dans le monde de la publicité. plus fort encore : la marque peut se vanter d’avoir été la première entreprise de cosmétiques à représenter une afro-américaine dans ses pubs ou bien même d’avoir fait travailler une toute jeune sharon stone, en 1983 (vidéo ci-dessous). re-lancée ces jours-ci, la fragrance devrait faire trembler tous les héritiers (chloé en tête) parfois très (trop ?) inspirés par l’univers de l’américain revlon… supervisé ainsi par l’agence ceft and company (parmi ses clients fendi, nars ou nike), le lifting de charlie donnerait presque envie de passer sur le billard. au programme (entre autres) : un nouveau positionnement de la marque, une distribution exclusive (sur le marché british d’abord) et des nouveaux packagings. notre coup de coeur : les emballages façon paquet de clopes, ornés de gracieuses volutes. pas franchement politiquement correct mais c’est ça qui est bon!”
press: new packaging for the revlon charlie fragrances revives a classic featured in trendhunter
“in preparation for the relaunch of the revlon “charlie” perfume, the ‘ceft and company new york’ creative agency was put to the task of rebranding revlon’s iconic fragrance with fresh packaging.
when it first came out, the charlie brand was a frontrunner in fragrance. the cosmetics company is linked to many firsts in marketing, including being the first to feature an african american woman, as well as the first to depict a woman wearing pants. although the popularity of charlie has dwindled since it first came out, the brand’s spirit is still as strong as ever.
in its refreshed packaging, the charlie fragrances are represented as colorful essences in colors like hot pink, charcoal, red and peach. as the ceft and company new york describes, ‘the new packs look and feel like the very scents they contain.'”
tv/films: joe boxer dancer tv commercial
under the art direction of ucef hanjani, this memorable joe boxer commercial for kmart was named one of adweek’s best spots. featuring actor vaughn lowery, the idea was that his happiness and dance moves come from the sheer joy of the joe boxer line being carried at kmart. view all work related to this project.
film: nike rockstar video of workout with choreographer jamie king at DIA new york
choreographer jamie king (madonna, michael jackson, prince) created the nike dance routine, to help launch nike rockstar workout. the event took place at DIA art center in new york. location, design and production by: ceft and company new york. view all work related to this project.
advertising: Salvatore ferragamo single page executions
this image of eugenia volodina exiting the maserati qattroporte was based on an image of catherine deneuve. the idea of the women avoiding the camera was used throughout the campaign and in this case worked rather well as the bag became the focus and the culprit. this image has a good story to it… our […]
collateral: hennessy cognac mirrored postcards
these free postcards were placed at various cafes and bars in appropriate displays. the mirror surface on the front of each card reflected the viewer’s face over words such as flirt, spontaneous, rebel and charmer. this was just one of the many pieces in the alternative media campaign designed for hennessy. view all work related […]
case study: PEPSI product launch efforts tally near 120 million impressions in just a few weeks
ceft and company created this influencer event for pepsi’s g-series pro in new york for a select 75 guests; including those from the press elite, bloggers, and the world of professional sports. the agency turned georgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and […]
digital: adore website
ceft and company new york was commissioned to design and develop adore’s website from naming and identity to design, and finally code and launch. view all work for adore.
editorial: numero magazine – the house
editorial story for numero magazine paris. quest art directed by ucef hanjani. view all work for numéro.
editorial: Hairwear with photographer Mary Rozzi
editorial story hairwear editorial with photographer mary rozzi. art direction by ucef hanjani. view all work for editorial / art direction.
editorial: environments of silence with photographer adam friedberg
editorial story environments of silence editorial with photographer adam friedberg art direction by ucef hanjani. view all work for editorial/art direction.
digital: nonprofit group genyouth foundation’s ios optimized website
genyouth foundation’s aim is to reduce childhood obesity across the united states. led by renowned news anchor alexis glick, the genyouth foundation website and its animated child-friendly content were created by the agency to welcome children, while providing serious and mindful content for the board of education and philanthropists alike. our genyouth character holds his […]
Protected: advertising: credit suisse warburg pincus funds
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press: nike be free featured in carne mag
ceft and company engaged with paris-based art photographer denis darzacq and director barnaby roper for the nike be free ad campaign. featured here in carne mag, an independent digital magazine that promotes a very select group of creatives from an array of disciplines. carne mag is global, hailing from both the united states and argentina.
press: interview with ucef hanjani for shoot magazine
having worked as a creative director on various accounts, it was quite refreshing to head off and start our own small creative office and work on our first tv shoot the way we always wanted it to be done, but never believed possible. in our first year, we landed our first tv campaign. the project came to us directly from japan, of all places, but it was a welcome adventure. our first meeting seemed like lost in translation, when we found our group smaller than we imagined, in a large conference room at the drake hotel surrounded by japanese executives and their many translators. after our presentation and a few weeks of waiting, the work began. we immediately sensed a difference. the core team was a group of respectful clients who appreciated the art of communication. they allowed us time to develop and foster the work. it was quite refreshing to see a genuine and mutual sense of admiration between the agency and client. although this should be the premise of every account, we all know too well that it usually isn’t. i think a large degree of this positive experience was due to the intimate size of the group involved in the process. our small number not only helped us focus, it allowed us to understand our client’s desires on a personal level. that awkward suspicion often channeled to the agency army of 12 account execs, three planners and six creatives at the other end of the table was absent. we were able to discuss strategic and creative issues openly, and challenge one another, and sometimes agree to disagree. the meetings weren’t a way to justify everyone’s salaries and how nice they were. the passionate meetings actually ended up changing the course of the project to a large degree, which again, is something quite rare in our business. it was one of the most pleasurable jobs i had ever worked on. finally, the outcome was something we and our clients could be proud of. so do yourself a favor, do your clients a favor, and do the ad world a favor—cut your meeting crew in half and then cut it in half again.
press: bruno magli’s premier fashion film 603 featured on smile
bruno magli’s premier short film, 603 as featured on smile. the blog gave the film an entire page dedication, featuring beautiful stills that are pieces to the enigmatic puzzle. directed by karen collins and featuring models heidi mount and matt clunan, the short was a catalyst for bruno magli, introducing their new identity as a brand. ceft and company collaborated and advised on the idea stages and assisted in the post with edit, music and titling. “…our involvement was really quite nominal and karen and max kibardin (bruno magli) really take the credit. we simply advised on the idea stages and assisted in the post with edit, music and titling… karen’s work on this film to me is elegant,…
press: bruno magli’s premier fashion film 603 featured in the quiet front
“i’m breaking my own rules here; i don’t accept any form of paid sponsorship or advertising on TQF so supporting another site’s sponsor seems real strange.” “i’m a fan of karen collins, and it’s nice to see her stepping up into short film.” bruno magli’s premier short film, 603 as featured on the quiet front. the cultural blog does not accept any form of paid sponsorship and has never posted a sponsored film, however, the blog breaks its own rules for this engaging piece of communication by director karen collins. featuring models heidi mount and matt clunan, the short was a catalyst for bruno magli, introducing their new identity as a brand. ceft…
press: bruno magli’s premier fashion film 603 featured on fashion copious
603 premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, introduced the new identity of the historic brand coinciding with the reopening of the historic boutique, bruno magli san marco 1302. ceft and company collaborated and advised on the idea stages and assisted in the post with edit, music and titling. “…our involvement was really quite nominal and karen and max kibardin (bruno magli) really take the credit. we simply advised on the idea stages and assisted in the post with edit,…
