nike dance poster design by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals.
creative director ucef hanjani
press: nike be free featured on trend hunter
spring is a time to take flight and soar away from bad health, idleness, cold weather and more, so the nike be free ad campaign really strikes a cord with its audience. it features suspended sports models as they embrace this time to rejuvenate their bodies with top of the line gear and accessories. photographed by their spring collection, the nike be free ad campaign seems inspired by denis darzacq’s past photo series in which street dancers fake falling. considering that he was one the photographers commissioned for this campaign, i’m not surprised. the campaign was conceived and produced by ceft and company new york…
press: nike metro posters featured on design and design
top image: “the dance” poster designed by ceft and company featuring photographer ryan mcginley and icelandic artists shoppy a.k.a. hrafnhildur arnardottir. this was one of ryan mcginley’s first commercial projects prior to w magazine editorials and levis campaigns. shoppy created elaborate, bold yet feminine work for nike women’s line. the poster accompanied booklets and other collateral pieces created for the editors and guests. (a little fun trivia on shoppy, she uses that name because somebody once misheard her name as “shoplifter”.) design and design is an online community dedicated to design, operated by other designers. this is what the industry aspires to and considers relevant….
press: lancôme posters featured on design and design
design and design is an online community dedicated to design, operated by other designers. this is what the industry aspires to and considers relevant. we are pleased to be featured and a part of that community. view all work for lancome.
press: the alternative pick magazine features ceft and company new york
in today’s fast-paced, time-conscious world, many have forgotten the power of one-on-one client collaboration. when assignments get saturated in committee politics and red tape, an overabundance of uninspiring and mediocre print, broadcast, and electronic communications floods the marketplace. after more than 10 years, ucef hanjani just got tired of the heavy-handed bureaucracy of agency work and sought to build a high-end, luxury-driven creative office that provides a more personal, hands-on approach with clients. by taking a leap of faith, the former creative director moved out of the agency rat race and started his own venture. a small, but very active, new york based firm, entitled ceft and company, was…
press: good charlotte good morning revival album art featured on design and design
pop-punk band good charlotte and sony bmg’s engagement with ceft and company new york as featured on design and design.
press: adore campaign starring model tanya dziahileva featured on view on fashion
“sofia sanchez and mauro mongielo took the photos for this adore ad campaign. the project was done by new york agency ceft and company, with creative direction by ucef hanjani & the art direction by kim norcott and pierre jeand’heur. and the model is tayna d, from the agency marilyn.“ ceft and company teamed up with japanese fashion brand adore for their spring/summer campaign featuring model of the moment, tanya dziahileva. the soft undertones and pastel colors provided a perfect backdrop for the brand’s new seasonal looks. ceft and company was engaged in the ideation, shooting and art direction of the campaign. view all work related to this…
press: kmart joe boxer ad makes it to the top 25 ad icons of all time
money and finance names its top 25 advertising icons of all time sitting next to iconic campaign characters such as the maytag repairman, wrigley’s doublemint gum twins, and the marlboro man is the kmart joe boxer man. the spot was art directed by none other than ceft and company co-founder, ucef hanjani in 2002 while at chiat day agency new york. vaughn lowery’s famous “boxer boogie” dance helped make joe boxer one of kmart’s most successful brand launches. by 2003, he was featured on aol finance’s top 25 ad icons of…
collateral: nike root packaging and collateral
nike executives flew from all over the world with one purpose: to communicate with a singular voice at the core of one of the most relevant companies today. custom-made resin box which carries the digital booklet inside. the ready-to-go usb device for the wrist contains relevant information about the event. a paperless solution that matches […]
press: gatorade g series pro event as featured on jsd
“elite athletes eli manning and ladainian tomlinson joined top media and celebrities like p. diddy in new york city at an exclusive gatorade’s g series pro event. the event, conceived and produced by ceft and company new york, transformed a high-end Soho loft to dramatically communicate the premium quality of the new product line and capture the mindset of a pro athlete who thinks about sports performance 24/7. the party started rocking early with more than 100 guests including new york Jet players d’brickashaw ferguson, and jericho cotchery. for the past 15 years g series pro products have only been available to college and pro athletes until now as we offer them through our partnership with GNC and dick’s sporting goods.”
press: ucef hanjani featured on generic surplus style profile
Name: ucef hanjani Age: old enough Title/Job: founder and creative director at ceft and company new york Describe your style in five words: erik satie meets sergio leone What are you currently wearing? white jeans by marc jacobs, my old white cotton button down shirt by helmut lang, no socks, my white generic man naval […]
press: nylon denim event starring olivia wilde featured on guest of a guest
ceft-and-company-nylon-magazine-event-olivia-wilde-sky-bar-mondrian-hotel-guest-of-a-guest
“chris pine, samantha ronson, nicky hilton and more join hosts olivia wilde and marvin scott jarrett at skybar to celebrate nylon’s august denim issue.
where: skybar who was there: olivia wilde, nicky hilton, paris hilton, samantha ronson, chris pine, patricia arquette, jeremy scott, allison melnick, patrick fugit, amanda luttrell garrigus, dani stahl, stephen bishop, tyler blackburn rob mayes, marvin scott jarrett, jaclyn jarrett, josh henderson, gillian zinser, george kotsiopoulos, liam mcintyre, dawn olveri, brea grant. other details: in honor of the august denim issue, nylon teamed up with volcom to throw one of their many issue parties hosted by cover girl olivia wilde. a young mix of l.a.’s fashion set, music peoples, actors and general scenesters turned out of the outdoor soiree under the stars at skybar where they swilled and mingled to the tunes of dj lindsay luv and dj adam 12. as you may have gathered, power was restored after the outage the night prior along sunset strip that forced skybar to cancel their mondrian sessions live performance by cults (don’t worry, we hear they’re rescheduling for the fall) so the music was bumping throughout the poolside fete.”
film: nike rockstar video of workout with choreographer jamie king at DIA new york
choreographer jamie king (madonna, michael jackson, prince) created the nike dance routine, to help launch nike rockstar workout. the event took place at DIA art center in new york. location, design and production by: ceft and company new york. view all work related to this project.
logo/identity: fuse project / yves behar
the identity for fuse project needed to convey a sense of process – the idea of creating synergy out of chaos. the lines take you from the chaotic process of creation, to the simplicity of a line, and finally, the company name: ‘fuse project’. the name, which is void of any excessive ornamentation, has […]
advertising: SKNY for KOSÉ Japan
print advertising for haircare products designed by celebrity hair stylist stephen knoll for kose corp. of japan. the print advertising campaign was photographed by josh jordan. the television commercial produced by the agency accompanied this print ad for the japanese market. view all work for beauty / fragrances.
press: nike considered featured on treehugger
“…because of its size and influence, any change that nike makes has enormous leverage in the rest of the marketplace. they set the standard that others follow….and implementing considered design into all their footwear, as is projected…will substantially reduce the volume of toxic solvent adhesives that factory workers and waterways have to cope with. nike has also, inadvertently seeded some deeply green companies….not to mention that bill bowerman, co-founder of nike, helped the world’s first environmental footwear company, deja shoe, get up and running.” the nike considered campaign is featured on treehugger.com, an environmentally conscious website. the campaign is called a…
press: aiga features target television ad
target’s quaint television ad, creatively directed by ucef hanjani receives an AIGA award and is documented on their site. view all work related to this project.
editorial: the hunt – fur fashion story
shot partially in studio and partially at the museum of natural history, this simple editorial story created quite a stir, prompting some to call it not just fashion but “thoughtful fashion”. at the time, debates were heated over the resurgence of fur in the fashion industry;peta on one side and the fashion elite on the […]
editorial: environments of silence with photographer adam friedberg
editorial story environments of silence editorial with photographer adam friedberg art direction by ucef hanjani. view all work for editorial/art direction.
press: nike be free featured my modern met
let’s get light on our feet! for their spring/summer collection, nike released a new ad campaign be free by paris-based art photographer denis darzacq and director barnaby roper that shows how women’s training apparel and footwear can be lightweight, breathable, and comfortable. the photos show women floating through the air, free from their confined spaces that athletic garments and shoes typically place them in…
press: nike be free featured in designcollector
ceft and company’s nike be free campaign with art photographer denis darzacq and photographer/director barnaby roper landed in blogs around the world. it is featured here, in designcollector, an exclusive website providing a visual overdose of creativity to their international readers.
press: nike be free featured in feel desain
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hailing the campaign as “incredible,” international blog ‘feel desain’ featured ceft and company’s nike be free campaign on their site with the utmost praise. working with art photographer denis darzacq and director barnaby roper, the agency achieved a new level of artistic heights for the global giant, nike. ‘feel desain’ is an online magazine featuring a diverse fan base. they partnered with top italian newspaper la stampa in 2010, to further expand their creative space.
events: nike root
city of portland: image of place before the event. the set design and event production were handled by ceft and company new york, taking place in portland oregon. the event incorporated the colors developed in the nike root identity project, also created by ceft and company. nike executives flew from all over the world, gathering […]
editorial: berlin story
creative direction from ucef hanjani for soma magazine. view all work for editorial / art direction.
