Ceft

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ceftandcompany

press: 5 reasons our nars social media campaign is loved

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ceft and company’s social media campaign for NARS cosmetics as featured in coco & creme blog. “5 reasons we love: NARS’ new makeup your mind: express yourself site. 1. you will not have to worry about makeup ideas for the rest of 2011. there are twelve looks shown in total which gives you enough makeup ideas for the rest of the year. you can alter them with different lip shades, eye shadows, blushes and so much more. 2. the site shows looks on women of color. whenever I browse magazines or watch beauty tutorials on television, the models are rarely women of color which makes me scared to try it on myself. don’t fret here: nars shows looks on a variety of women from fair-skinned to…

press: target, one of the best spots according to adweek

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“a man unloads empty tide containers from a compact car and places them at precise intervals on the road. next scene: the car, in racing mode, weaves in and out of the plastic bottle, which represent traffic pylons. graphic: ‘prices so low. you don’t have to hold back’.”

strategy/positioning: marni fragrance launch

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ceft and company was commissioned by estee lauder for the positioning and a three-year launch plan for marni fragrances. the select group of women who wear marni are distinct individuals, and their perfume should reflect that. thus the project entailed brand study, consumer insight, and positioning development. the deliverables included launch ideas that translated into […]

strategy/positioning: drakkar noir fragrance

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ceft and company engages with l’oreal luxury division, the stewards behind brands such as viktor & rolf, stella mccartney, kiehl’s and maison martin margiela. the project was to re-imagine the iconic and profitable drakkar noir line, and to modernize its masculine image. the presented challenge included a positioning that would encourage new users while retaining […]

press: nike be free featured on trend hunter

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spring is a time to take flight and soar away from bad health, idleness, cold weather and more, so the nike be free ad campaign really strikes a cord with its audience. it features suspended sports models as they embrace this time to rejuvenate their bodies with top of the line gear and accessories. photographed by their spring collection, the nike be free ad campaign seems inspired by denis darzacq’s past photo series in which street dancers fake falling. considering that he was one the photographers commissioned for this campaign, i’m not surprised. the campaign was conceived and produced by ceft and company new york…

events: nike considered in new york city at the new 7 world trade center

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ceft and company was assigned the design production and location sourcing of the nike considered event in nyc. the event was to focus on the environmental leadership programs at nike and the future plans for greener production. the 57th floor location at the new 7 world trade center was secured for the event and built […]

press: our men’s fragrance product design for V&R featured in gallery design annual

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viktor & rolf men fragrance product design featured in the ‘world’s best graphics gallery magazine’.

press: net-a-porter beauty event as featured in fashion bomb daily

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“beauty isn’t really my bag, though i’m starting to dip my toe in it because it’s fun, attainable, and let’s be honest: who doesn’t like to shine? i was invited to net-a-porter’s beauty anniversary yesterday, and in addition to taking snazzy pix like the one below, i was able to find out about a few fabulous products that i’ll have try out soon. i don’t do nearly enough beauty posts, but i might just get it started! these fun pictures are the brainchild of ucef hanjani of ceft and company. he basically created a room where the chair and bags were on the ceiling. we walked in and posed. then the camera flipped us upside down. cool, right?”

strategy/positioning: fan di fendi – the new fragrance by fendi

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after the less-than-optimum results with the last fendi fragrance, palazzo, and the withdrawal of all fendi fragrances from the markets, fendi commissioned ceft and company new york on a positioning and strategy development for an entirely new signature fragrance. with the luxury world entering a new era, fendi turned to ceft and company with very […]

press: krug – unlock your treasures featured on adbrand

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“just a great piece of art direction & copy direction. simple but well executed.” the ultimate celebrity campaign is one that is about the work and achievements that made the person a celebrity, not the mere facade or the physical self. this campaign created by ceft and company portrays each one of these amazing people through their work and passions in life, opening a door to an intimate side of each that only krug has access to. the ambassadors include anjelica houston, graydon carter, david lynch and buzz aldrin. (all ambassadors were selected and contacted through ceft and company and its partners). the krug campaign created by the agency won the prestigious gold award at the world luxury…

digital: micro website for krug champagne – the making of the microsite

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full screen animation upon entry. minimal navigation, exquisite taste. the history of a great brand and idea.   the campaign: simply click on the items and hear the voice of anjelica huston explain the significance. or hear the voice of david lynch explaining his experience as a child and an usher at the JFK inauguration. […]

press: LVMH awards luxury champagne krug to ceft and company featured on media week

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“the LVMH-owned brand has appointed the boutique agency to create a global print advertising campaign, as well as a slew of campaign extensions from content-driven books and publications to cultural experiences in major cities in key markets…. ceft, founded by creative director ucef hanjani, has previously produced campaigns for a number of french clients including lancome and moet & chandon, as well as work for l’oreal’s luxury division, nike, and a number of international fashion magazines, including BIG in the US and numero in…

press: LVMH awards elite champagne krug to ceft and company featured on brand republic

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luxury champagne brand krug appoints new york agency ceft and company to create a global advertising campaign.

events: nike metro featuring the works of ryan mcginley and hrafnhildur arnardottir

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event produced through black frame in collaboration with nike and designs by ceft and company. posters of hrafnhildur arnardottir work, created and produced by ceft and company for nike. installation by icelandic artist shoppy a.k.a. hrafnhildur arnardottir. ryan mcginley artwork displayed at the event. see the invite and the press kit created by ceft and […]

bts: Krug with Graydon Carter, David Lynch, Anjelica Huston, Buzz Aldrin and Jean Nouvel

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le cabinet de curiosités short film includes interviews with director david lynch, editor-in-chief graydon carter, actress anjelica huston, astronaut buzz aldrin and pritzker prize winning architect jean nouvel. the film was created as part of the LVMH’s krug champagne communication effort and intended for use outside of france in various channels such as “le cabinet” […]

press: nike metro posters featured on design and design

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top image: “the dance” poster designed by ceft and company featuring photographer ryan mcginley and icelandic artists shoppy a.k.a. hrafnhildur arnardottir. this was one of ryan mcginley’s first commercial projects prior to w magazine editorials and levis campaigns. shoppy created elaborate, bold yet feminine work for nike women’s line. the poster accompanied booklets and other collateral pieces created for the editors and guests. (a little fun trivia on shoppy, she uses that name because somebody once misheard her name as “shoplifter”.) design and design is an online community dedicated to design, operated by other designers. this is what the industry aspires to and considers relevant….

press: lancôme posters featured on design and design

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design and design is an online community dedicated to design, operated by other designers. this is what the industry aspires to and considers relevant. we are pleased to be featured and a part of that community. view all work for lancome.

advertising: adore japan fall / winter campaign featuring egle tvirbutaite and ieva laguna

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models egle tvirbutaite and ieva laguna were photographed by karen collins. the campaign was created for the japanese luxury brand by ceft and company new york. view all work related to this project.

product/package design: W hotel pillow sprays

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clear your nose, clear your mind, clear your palate. tea-tree, lavender, eucalyptus, and mint scented pillow sprays, just one of the many supplemental product proposals presented during the positioning and branding assignment with W hotels by ceft and company. view all work for product / package design.

press: the alternative pick magazine features ceft and company new york

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in today’s fast-paced, time-conscious world, many have forgotten the power of one-on-one client collaboration. when assignments get saturated in committee politics and red tape, an overabundance of uninspiring and mediocre print, broadcast, and electronic communications floods the marketplace. after more than 10 years, ucef hanjani just got tired of the heavy-handed bureaucracy of agency work and sought to build a high-end, luxury-driven creative office that provides a more personal, hands-on approach with clients. by taking a leap of faith, the former creative director moved out of the agency rat race and started his own venture. a small, but very active, new york based firm, entitled ceft and company, was…

product/package design: joto sake entry level single shots

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ceft and company teamed up with joto sake to create these economical and innovative package designs for their entry level sakes. view all work for product / packaging design.  

product/package design: revlon fragrance design proposal

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a simple idea can go a long way; using thread to illustrate forms, the range of packaging for this revlon project came to life as a series of feminine-yet-bold designs. product names were developed by ceft and company to conjure an attitude and sensibility. examples such as “pretty tied up”, “it’s complicated” and “start me […]

press: flow identity development and design featured in pie books

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tokyo, japan: pie books publishes the work in progress and final results of the flow architec logo and identity design created by ceft and company new york. the book, aptly titled “work in progress: graphics for visual presentation” focuses on inspirational designs from across the world and gives us a glimpse at the inner workings of design and conception. pie books is credited with numerous award winning design books showcasing the international design community and features some of the industry’s elite. ceft and company engaged in logo design and identity for “flow architech”, a new york based company with a focus on architecture and technology. ceft and company designed collateral…

press: adore campaign starring model tanya dziahileva featured on view on fashion

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“sofia sanchez and mauro mongielo took the photos for this adore ad campaign. the project was done by new york agency ceft and company, with creative direction by ucef hanjani & the art direction by kim norcott and pierre jeand’heur. and the model is tayna d, from the agency marilyn.“ ceft and company teamed up with japanese fashion brand adore for their spring/summer campaign featuring model of the moment, tanya dziahileva. the soft undertones and pastel colors provided a perfect backdrop for the brand’s new seasonal looks. ceft and company was engaged in the ideation, shooting and art direction of the campaign. view all work related to this…

press: adore spring / summer campaign with model siri tollerod featured on welovead

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the lovely siri tollerod in ceft and company’s layouts for the spring/summer 2012 campaign for japanese fashion brand, adore. welovead featured the campaign on their site, featuring photography by karen collins and the creative direction of ucef hanjani. view all work for adore.

collateral: gap inc fashion consulting with stylist marie-amélie sauvé

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ceft and company collaborated with french vogue fashion editor marie-amélie sauvé on a fashion consulting project for gap inc. the project entailed sourcing reference visuals to aid and inspire gap’s design team on the their fall collection which resulted in the line of colorful stripes taken from 70’s supplied references as well as a range […]

retail/space design: W Hotels engages ceft and company in a branding assignment

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ceft and company has been commissioned by w hotels to work on branding and positioning for their hotels. the challenge for w arose with the saturation of the market by boutique hotels such as: the ian schrager company, andre balazs, and jt hospitality (thompson hotels) and the need for w to reassess its leadership position. […]

collateral: ligne roset at art basel miami

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ceft and company engaged with french luxury furniture design house ligne roset, helping to strategize their distinguished presence at art basel miami. the collaboration was for the launch of erwan and ronan bouroullec’s award-winning facett chairs. the highly-flexible and modularized chairs are now part of the permanent collection at the museum of modern art (MoMA). unfortunately, […]

events: LVMH champagne krug: advertising campaign extensions

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in addition to the advertising campaign created for champagne krug, ceft and company developed ideas and venues to bring the unprecedented access of the marketing campaign to life. these extensions were aimed at expanding the luxury houses’ market, and allowing an ongoing presence without compromising the brand stature and character. the core idea was to […]