Ward Stegerhoek is a man of many trades. The Dutch-born Vogue-minted hairstylist rose to fame in the early 1990s, taming the coifs of supermodels like Cindy Crawford, and has been working in the industry ever since. Now, however, he’s also making waves for his Instagram account @ward_hair. The feed features images of his editorial work; […]
Film: “the double” featuring helena christensen for VS magazine
a film about winning and losing, love and lust, and the mysterious contents of a woman’s handbag. ceft and company has collaborated with various photographers and magazines in the past in the creation of editorial content, from numero homme in france, men’s club in japan, big magazine, soma and big report in US, doing bird […]
product design: Wardements + ceft limited edition apparel collaboration
the “we are all illegal immigrants” hoodie for wardements by ceft and company. conception and design proposals for wardements f/w collection in consultation with designer ward stegerhoek. the line included a range of hoodies, jackets, parkas, beanies, sweaters and jumpers. wardements, the brain child of ward stegerhoek, is recognized for its witty street mindset and […]
product/packaging design: revlon charlie tone-on-tone body fragrances
as part of the rebranding effort for revlon’s iconic fragrance charlie, ceft and company assisted in the naming of the new products, as well as the design of the new packaging range. charlie “electric blue” – naming by ceft and company for phase II of packaging work for revlon we created a range of 12 […]
logo/identity: the california project
logo and identity design for the california project. the california project is one of several cross disciplinary creative efforts by brent haas. it seeks to create a series of limited production pieces that intend to question the relationship between man and object. the client asked ceft and company to create an identity that reflects this duality of […]
Digital: ASA north low-tech website design
a rather different approach to web-design in this overly tech-ed-out world… full circle dismissal of the evolution of animated technology with ASA north architects. landing page / an academic list: a straight forward list of projects and links are laid-out in the simplest of manners, in an unconventional old-style baskerville serif font. the client: a […]
SOCIAL MEDIA/DIGITAL: ALFAONE CONCIERGE consulting
alfaone concierge, a premium travel concierge service catering to a young but ultra wealthy international clientele, engaged ceft and company on a consulting capacity. here are some of the results from that collaboration. the target audience is tech savvy and very active on social media. website assessment and recommendation, on not just the appearance of […]
social media: net-a-porter social media campaign results
net-a-porter engaged ceft and company to assist in their anniversary event for net-a-beauty, NAP’s beauty division that features hand-selected cosmetics and fragrances exclusively available at net-a-porter. on the left: CEO of luxury fragrance brand kilian, elisabeth noel jones, and on the right: beauty director of american vogue, sarah brown, with net-a-porter vice president, david olson. […]
Product/Packaging Design: Revlon’s Charlie Mnemonic Holiday Gift Packaging
external gift box, body spray packaging, and eau-de-toilette cartons all designed by ceft and company for revlon. for the holiday gift packs, ceft and company designed a lantern inspired open-face packaging for charlie, addressing the need to display the pack content, while eliminating the use of less desirable, and harmful, plastic windows. the design makes […]
Advertising: whbm the heart of workwear tv commercial by ellen von unwerth featuring coco rocha
white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the […]
product/packaging design: revlon charlie rio rebel
rio rebel limited edition body spray packaging design by ceft and company for revlon charlie charlie “rio rebel” – naming by ceft and company for phase II of packaging work for revlon we created a range of 12 body sprays (see body spray range) and 4 eaux de toilette (see EDT work here) in various colors […]
testimonials
remi fritsch business director and director of bespoke berluti, paris – france “ucef has an outstanding understanding of brand dna’s and founding stories, as well as a natural affinity with luxury brands. a strategic thinker, he brings tremendous value in early stages of brand strategy work. he is also able to source remarkable talent for […]
product/packaging design: revlon charlie eau-de-toilette packaging design
as part of the rebranding effort for revlon’s iconic fragrance charlie, ceft and company created the new packaging for the charlie eau-de-toilette range. ceft and company created the idea of the “wisp” for the revlon packaging design revamp. the wisps were photographed and different wisps were assigned to each of the eau-de-toilette scents. the tone-on-tone […]
advertising: adore spring / summer advertising featuring model siri tollerod
print and outdoor advertising campaign for japanese fashion luxury label, adore. ceft and company was engaged in the shoot, post production, mechanical and technical proofing of this luxury advertising campaign. view all work for adore.
product/packaging design: revlon charlie SRP packaging design
alternative media suggestions for charlie as part of the rebranding effort for revlon’s iconic fragrance charlie, ceft and company created the new packaging for the body-fragrance range. the small things matter… charlie body fragrances when displayed with the matching SRP (shelf-ready-packaging). the SRP lip was elevated to create better proportions and be used as billboard […]
print: nike running collection for fall winter
master the elements: the nike running collection FW – above: women’s shield flash max jacket. still frame from nike’s “master the elements” film created and produced by ceft and company new york. men’s shield max jacket. women’s flash tight. women’s rain runner jacket. women’s rain runner jacket / women’s shield tight / women’s free 5.0 […]
Digital: vidflow music video app design, UI and UX development
app design for ios, android and desktop. “change the way you love your music”… ceft and company new york’s engagement with norwegian tech firm, vidflow, included the identity design for the company as well as the development of the company’s product: an app optimized for ios and android devices, as well as a fully-scalable desktop […]
news: ceft limited edition sneaker design collaboration
ceft and company is involved in the creation of a new sneaker design for a historic californian skateboard brand, kastel. the design will be produced in limited numbers and available at select stores worldwide. be sure to stop by the ceft and company website for future updates on this very exciting project. more to come…
collateral: WARDEMENTS deck of cards
designed and produced by ceft and company, the wardements spring / summer collection lookbook was presented as a deck of oversized cards (4″ x 6″). the wardements premier collection received numerous accolades from the fashion press across the globe, from vogue italia to french vogue and vogue.com… the collection will be presented in milan this year […]
events: nike soccer event in new york city
“…the world of football, one pitch at a time. those touched by the sport know what elevates them from the rest. it is the passion they bring to the pitch or street each day from manchester to buenos aires, from soweto to brooklyn, nike has found inspiration in the most soulful elements of the world’s […]
collateral: Supreme Model Kits for NYFW
ceft and company designed and produced the supreme models custom show-kits for new york fashion week. the outer shell of the kits utilize specialty paper stock and tear open on one-end via die stamp perforation, revealing a flood of color cards on the inside. supreme’s lineup includes catwalk constants such as, on the left: lucy […]
collateral: one management new york fashion week SS18 show package
new york fashion week SS18 show packet designed and produced by ceft and company. nude colored two-tone soft touch on the outer shell. silver foil on outer shell. silver foil stamp on every card. a blank note card allows for a few words to accompany each show packet. on the back, a nude colored heart […]
Advertising: donald pliner “the art of fun” f/w campaign
“the art of fun” campaign for donald pliner continues with this fall / winter installment of brand visuals for online and advertising. “the art of fun” idea was derived from the brands history and DNA, rooted in bold design-cues and innovative use of materials. the campaign idea and visuals were conceived, produced and created by […]
advertising: adore spring / summer campaign with model tanya dziahileva
model tanya dziahileva strikes a pose (or three) for japanese fashion brand adore’s spring/summer line. view all work related to this project.
Press: V-Magazine on the legend of ward the man behind Wardements
“it all started in the basement…” that will get you reading on wouldn’t it? the “legendary hair stylist” story started in the basement, but this started initially as a joke—it’s in ward’s nature to push some buttons and make people laugh. if you follow him on instagram, you get to know his playful side. “…well, […]
product/packaging design: re-design of the world luxury awards monaco – monte carlo
the WLA “grand prix award” designed by ceft and company new york. “the world luxury award, held annually in monaco, is an independent forum committed to recognizing creative excellence in the field of communication. WLA honors the companies and individuals responsible for the worlds best luxury communication. awards are presented to outstanding work in advertising, […]
Advertising: donald pliner “the art of fun” s/s campaign
these are the images from the spring/summer donald pliner footwear print / outdoor campaign. all images were conceived, produced and created by ceft and company. throughout the brands history, pliner products have always been artful and playful via their utilization of special materials and unique accessories. researching deep into the brand’s personality inspired this theme, “the […]
editorial: always crashing the same car – men’s fashion
men’s fashion editorial shoot with creative direction by ucef hanjani that could potentially rival a lookbook for tim coppens spring 2015. view all work for editorial / art direction.
event design and production: compilation video
view the full ice sculpture installation here. this compilation of our work includes a few of ceft and company’s collaborations with nike, LVMH, pepsi, nars along with other international brands. the diversity in each production or event is as eclectic as the challenges we were presented with. if there is an overarching sense of “style” […]
press: collaborations in art, fashion and advertising – interview with creative director ucef hanjani
“for hanjani, uniting separate forces to create a more effective and result is a mantra. during a project for the nike free women’s apparel, which included print and film, he was determined to choose a photographer that would complement the brand. ‘nike’s inspiration comes from the streets and the sports that propel everyday people into global athletics,’ hanjani explains. ‘to express this, we contacted the gallery of a french art photographer, denis darzacq, who had no agent or commercial representative…we arranged a shoot that was not just in line with denis’ work, but true to nike’s brand.’ the ad features a woman dressed in the relevant…
editorial/art direction: allen ginsberg memoir of the beat era book design
“snapshot poetics – memoir of the beat era” by poet and photographer allen ginsberg. william s. burroughs and the beat society. jack kerouac photographed by allen ginsberg. william s. burroughs in his iconic hat and suit. ceft and company’s book design for snapshot poetics and the brilliant work of beat poet allen ginsberg. view all […]
editorial: girl on wood – lingerie and accessories photoshoot
in this photoshoot for the erotica issue, creative director ucef hanjani selected minimal pieces in order to emphasize luxury in each shot. using skin to amplify the exclusively black accessories and lingerie pieces, the campaign/story was held together by the camera’s static point of view and the reappearing untreated-block of wood. the lingerie campaign features […]
ADVERTISING: DONALD PLINER “THE ART OF FUN” S/S CAMPAIGN – GARDENS
“the art of fun” is back with S/S season three… a summer afternoon in the garden… this years spring /summer designs incorporated lush colors and playful tropical patterns which influenced the setting of the campaign. model susanne knipper from the society management feeding our golden birds… sneaking in on our guy was a friendly, but […]
editorial: STREETWISE
fashion and football fans unite in this story photographed by photographer russ flatt and art directed by ucef hanjani. ironically this was the story that started our collaborations with nike. view all work for editorial / art direction.
digital: nike supernatural women lookbook
here is ceft and company’s latest installment for nike, in collaboration with photography duo, santiago and mauricio sierra and styled by tom van dorpe. the team’s creation was a visual platform delivering nike’s women’s spring/summer 2013 line. the result is an animated digital booklet where the images magically come to life, creating a unique and […]
advertising: Aliph’s Jawbone ad campaign
jawbone is a product from aliph, a technology and wearable products company. aliph’s line of products include the jawbone UP wristbands and portable audio devices, jambox wireless speakers, the jawbone era and icon bluetooth headsets, and noise assassin technology. ceft and company was commissioned by aliph to create a series of visuals for their upmarket […]
